Tag: campaign strategy

Obama To Deploy Army of 500 to Turn Out Latino Voters: Top Latino Strategist Says Florida May Not Be Winnable

Polls may look tight right now in the presidential race, but Cuauhtemoc “Temo” Figueroa, a man who’s had several key positions in the Obama campaign –he was national field director and is now head of Latino outreach- talks confidently about, “paths to victory,” and, “expanding the universe,” of voters.

“We don’t want to go to bed on election night hoping Ohio or Florida are gonna come our way, like the last two election cycles,” says Figueroa, while he dips his fork into a seared tuna salad at a restaurant in San Diego on a recent afternoon. “We want to create different paths to victory and if we don’t win Ohio, or Florida, there’s other ways.”

Figueroa says that that the path to victory will mean, “focusing like a laser beam on four states that have a lot of Latino voters, and that were won by Bush in the last election: Colorado, New Mexico, Nevada and Florida.”

His comments reflect the oft-repeated claim by the campaign that they can change the electoral map in 2008. The path to victory though, doesn’t necessarily mean expanding the map. Figueroa doesn’t believe that Obama can win Florida but he does think they can win 2 or 3 Western states if they drive up turnout.

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