NEW YORK, By Aswini Anburajan, FI2W Reporter

Carmen Garcia came prepared for the long wait at the polls today. She and her husband brought metal folding chairs in anticipation of the long lines.

Every five or ten minutes, the older couple from Puerto Rico, get up and carry their chairs a few feet further.

They won’t say who they’re voting for.

“It’s a secret,” Carmen insists. But she does say that she hopes change is coming.

The Garcias aren’t the only ones who brought chairs. Voters are bracing themselves for the wait, talking on their cell phones and introducing themselves to each other.

Ashwini Anburajan is Founder and CEO of a Social Data Collective, a private data marketplace that allows consumers to access, control and monetize their data. Social Data Collective allows consumers to trade data from a variety of sources for high quality products and services offered by brand partners. She was previously Director of Partner Development at Buzzfeed, and at Outcast prior to that. She has created cutting edge thought leadership and has advised some of the largest names in media on their social publishing strategy, including USA Today, New York Times, Hearst and CondeNast.