JACKSON HEIGHTS, NY – Aswini Anburajan, FI2W reporter

Coming from Manhattan, you can feel the difference as you step off the subway platform at 72nd St. and Broadway in Queens.

A primarily ethnic community, Jackson Heights is home to, among many others, Colombian, Asian and South Asian immigrants.

Outside the polling place at P.S. 69, Spanish-language TV stations are interviewing voters. There are signs posted everywhere to let voters know interpreters are available, and the soundtrack of the street is a mix of languages.

Voters stream in and out of the polling site, pausing to talk to neighbors and the occasional reporter. Some people are just hanging out by parked cars, immigrants who can’t vote but are fascinated by the unfolding process of American democracy.

Ashwini Anburajan is Founder and CEO of a Social Data Collective, a private data marketplace that allows consumers to access, control and monetize their data. Social Data Collective allows consumers to trade data from a variety of sources for high quality products and services offered by brand partners. She was previously Director of Partner Development at Buzzfeed, and at Outcast prior to that. She has created cutting edge thought leadership and has advised some of the largest names in media on their social publishing strategy, including USA Today, New York Times, Hearst and CondeNast.